What to put on a one-page business website
7 min read
TL;DR: OnePagey generates a complete one-page site from your business description. Every site starts with four sections — Intro, About, Highlights, and Contact. Add Services, Testimonials, a Coming soon banner, or a Custom section on Step 2 only if you need them. Launch with the defaults first; refine after you are live.
Most owners stall here. They know they need a website — they even picked a domain — but they are not sure what belongs on the page. So they hunt for templates, copy competitors, or wait for perfect photos.
You do not need a sitemap. You need a single page that answers three questions: what you do, why someone should trust you, and how to reach you. OnePagey builds that structure for you on Step 2: Review & Continue. Your job is to make sure each section says the right thing — not to design the layout from scratch.
Why one page is enough
A local bakery, plumber, consultant, or salon rarely needs twenty pages on day one. Customers are not browsing your site like a catalog — they land, scan for 10 seconds, and decide whether to call, book, or leave.
One focused page beats a half-finished multi-page site every time. It also costs less — see our 2026 website cost breakdown for why keeping scope small saves money. If you have not launched yet, get your site online in 5 minutes first; this guide helps you refine what each section should say.
What OnePagey puts on your page by default
After you describe your business on the landing page and pick a domain on Step 1, OnePagey generates your site. On Step 2 you will see these four sections in the left panel — the same labels you use to edit and reorder your page:
Intro
This is the first thing visitors see: your business name in the nav, a headline, a short subhead, a hero image, and a Contact button in the header. For Sunrise Bakery, that looks like:
- Headline: Artisan Bakery in Portland
- Subhead: Serving fresh bread, pastries, and custom cakes for weddings and events
- Hero image: A real photo of your product or space — AI picks a strong default; swap it later by clicking the image
Good Intro: specific location or niche + clear offer. Weak Intro: “Welcome to our website” with no hint of what you sell.
About
Two to four sentences on who you are and why you do this work. Not your life story — enough that a first-time visitor believes you are a real business. Mention years in trade, family ownership, or what you are known for locally.
OnePagey drafts this from your business description. Read it once on Step 2 and tweak anything that sounds off. You can click any sentence after publish to edit it in place.
Highlights
Three to five scannable points — what makes you worth calling today. Think fresh daily bakes, same-day quotes, wedding specialists, or eco-friendly packaging. Short phrases beat long paragraphs here.
This is not a full services menu. If you need a line-by-line list of offerings, add the optional Services section (covered below). Most owners launch with Highlights only and add Services later.
Contact
How customers reach you: phone, email, address, or a simple form. OnePagey always keeps a Contact section on your page — it is the action you want every visitor to take. Your nav Contact button scrolls here.
Double-check the phone number and email before you pay. These are the details people actually use.
Some generated sites also show a slim Trust bar — a row of icons or short proof points between sections. It is part of the layout, not a separate section you manage. If it fits your business, keep it; if not, you can remove it like any other block.
Optional sections you can add on Step 2
Tap Add a section in the Step 2 panel to insert any of these — only when they earn their place:
Services
A formatted list of what you offer — up to six items, one per line. Best for salons, trades, consultants, or anyone whose offer is a menu of distinct jobs. Example lines: Haircuts, Coloring, Styling.
Coming soon banner
A banner for businesses not fully open yet — grand opening date, waitlist, or “now booking for spring.” Remove it once you are trading normally.
Testimonials
A block for customer quotes. Add it when you have real feedback to show — not placeholder praise. One genuine review beats three generic ones.
Custom section
Freeform title and body for anything else: service area, hours, parking, FAQ snippet, or a short policy note. You set the heading and text; OnePagey styles it to match the rest of the page.
You can drag to reorder, remove sections you do not need, and jump to a section in the preview using the arrows on each row. Less is still more — a tight four-section page often converts better than eight thin blocks.
What to skip on day one
- A full blog or news section
- A photo gallery with twenty images
- Multiple competing CTAs (“Shop”, “Subscribe”, “Follow” all above the fold)
- Long FAQ pages — one Custom section with three questions is enough
- Copying a ten-page competitor when you only need one clear offer
You can add depth later. The goal today is to look credible and make contact easy.
Quick tweaks by business type
Service business (plumber, consultant, dog walker): Consider adding Services if Highlights feels too vague. Put your service area in a Custom section if you work across multiple neighborhoods.
Local shop or café: Default sections are often enough. Use Highlights for signature products and hours; add Testimonials once Google reviews start coming in.
Pre-launch: Add Coming soon banner, keep Contact prominent for waitlist inquiries, and skip Testimonials until you have customers.
Reorder, colors, and edit after preview
Step 2 is your control panel before payment:
- Your sections — reorder, remove, or add blocks
- Choose your colors — pick a palette (e.g. Porcelain) that fits your brand; buttons and contact areas update together
- Website preview — scroll the live page on the right before you continue to payment
After publish, open your dashboard and click any text or image to change it — no separate editor to learn. Need a hand? Our support team typically replies within one business day.
Pre-launch checklist
Before you continue to payment on Step 2, confirm:
- Intro headline says what you do and who you help
- About reads like a real business — not generic filler
- Highlights list three to five concrete reasons to choose you
- Contact phone and email are correct
- You have removed any section you do not need
- Optional sections (Services, Testimonials) only appear if they add proof
- You checked the preview on your phone width (scroll the preview)
If you checked six of seven, you are ready. Publish and put the link where customers already look for you.
You have the structure. Now go live.
OnePagey removes the blank-page problem. You start with Intro, About, Highlights, and Contact — the same sections you see on Step 2. Add more only when your business needs them, not because a template looked empty.
Pick your domain, preview your page, and publish. Everything else — extra sections, color tweaks, better photos — can happen after you exist online.
Also in this series: How to get your website online in 5 minutes · How to choose a domain name for your small business · How much does a small business website cost in 2026? · Website builder vs WordPress for small business · Do you need a web designer?